Elderly Care in HK Essay - 932 Words

Individual Written Assignment A 5-year Marketing Plan for Senior Citizen Home Safety Association Content Introduction Senior Citizen Home Safety Association (SCHSA/the association) was founded in 1996, reacting to the tragedy that more than a hundred singleton elders were found dead under the sudden attack of a cold spell at the same year. It was the first charitable institution offering emergency link service to the elderly in Hong Kong. Making use of innovative technology and personalized service, the association aims to create a quality living environment for the seniors by the operating as a self-financed social enterprise. Situation Analysis Industry Trend : The elderly-care-service industry is on a†¦show more content†¦3. Their partners include Social Welfare Department, HKSAR, Hong Kong Observatory, RTHK, United Christian Hospital, District Councils, etc. 4. A piece of news on 17, February 2009(MingPao) reported that a private company offering similar service with the association deliberately made use of inappropriate selling methods leading to misunderstandings to citizens. Potential Market for marketing Due to the unique nature of the association(as a self-financed social enterprise), the potential market for the association should not quite different to normal private companies/ profit-making organizations. The potential market for the association should be surely the seniors in need in the community, but also the generous donors, volunteers, the media and even the Government. Their support on the association will be of paramount importance to sustain the quality service provided to the clients, such as the provision of necessary funding for daily operation, human resources, training and guidance. (Hellinger, 1987) Future Customers The future customers of the association will not be likely to change much with the previous customers. The association may still focus on the caring on the aged chronic patients, the elderly living alone and those under financial difficulties. In addition, with the increase in proportion of aged people in the future population, more personal emergencyShow MoreRelatedCsr -Clp Company905 Words   |  4 PagesCLP Power HK Limited is one of the two power suppliers in Hong Kong. It established in 1901 which has over a century experience for providing power and serving to Hong Kong people. The 3 categories of CLP business are electricity generation by using renewables, natural gas and coal, electricity transmission and electricity supply to over 5.5 million people in its supply area. The CLP is successfully expanding the business developments into Chinese Mainland, Australia, India, Southeast Asia and Taiwan;Read MoreHong Kong Is An Economic Success1071 Words   |  5 Pagesconvertible c urrency and a high degree of internationalization. It provides a very efficient transportation system for its citizens ( with crowd control ) and tourists, homelessness is not visible on the streets and overall feel of safety is very high. HK remained the world’s freest economy for 23 years and counting. Hong Kong s economic success is even more impressive if one realizes that it s natural resources are scarce and are limited to offshore sand deposits, quarrying, and occurrences of mineralRead MoreThe Value of Human Life1514 Words   |  7 Pagesvaluing a human life by stating that â€Å"In deciding what types of health care to provide value-judgments inevitably to be made. Should we save more lives, provide greater care for the elderly, increase prevention, improve the quality of nursing, increase patient satisfaction, and shift the balance of care? To make such decisions judgments are required on the relative benefits associate with the different outcomes of the health care system. This requires a decision theory model, in which we need to knowRead MoreDifficulties in Baby Boomers833 Words   |  4 Pages1.) What difficulties—from retiring baby boomers in the United States to a graying China, to the massive overhang of Europe’s elderly—can private corporatio ns, governments, and other sectors expect as the aging revolution unfolds across the globe? How will changing demographics affect workforce composition? Retirement age? Pension outlays? Taxation? Immigration? Economic growth? How can governments, corporations, and nongovernmental organizations work together to address these issues? China isRead MoreChapter 2 Literature Review. 2.1 Fact On Hong Kong Tax1346 Words   |  6 Pagess.12(1)(a)), 2. Depreciation allowance (under s12(1)(b)), 3. Self-education expenses (under s12(1)(e)), 4. Loss bought forward and set-off (under s12(1)(c)), 5. Concessionary Deductions (including approved charitable donation under s26C, elderly residential care expenses under s.26D, home loan interest under s.26E and contributions to recognized retirement schemes under s.26G) and 6. Personal Allowances (including basic allowance under s.28or married person’s allowance under s.29, child allowanceRead MoreDomestic Robot1144 Words   |  5 Pages They can perform multifarious tasks at home. Firstly, they can do all the household tasks such as sweeping floor, controlling the technical home infrastructure. Secondly, they can take care of the elderly or the children whenever there is no adult at home. They can provide mobility aid which supports the elderly for walking at home or get ting up from chair [1]. They can serve meal to the kids timely to satisfy their stomachs. Moreover, they have the function of communication and social integrationRead MorePoverty, Social Security Minimum Wage3111 Words   |  13 Pagesfood, water, sanitation, clothing, shelter, health care, education and information. Relative poverty is the socially defined and dependent on social context, a measure of income inequality. It suggests that the lack of access to many of the goods and services expected by the rest of the contemporary society leads to social exclusion and damaging results for the individuals and families in relative poverty. Part II Size and trend of Poverty in HK In Hong Kong, there are three main types of measuringRead MoreA Descriptive Study of the Practice of Music Therapy in Hong Kong17388 Words   |  70 PagesMusic Therapy Practice Goals of Music Therapy Selected Music Therapy Techniques Use of Music in a Music Therapy Session 30 30 32 35 38 CHAPTER IV Traditional Chinese Beliefs and Attitudes toward Disabilities Professional Status Local Health Care System 41 41 44 47 CHAPTER V Summary Conclusion Recommendations 53 53 55 56 APPENDIX A APPENDIX B BIBLIOGRAPHY 58 60 77 1 CHAPTER I INTRODUCTION: ORGIN OF MUSIC THERAPY Music is an art deeply rooted in human nature. From theRead MoreIb Extended Essay4823 Words   |  20 Pagesincur an expenditure of HK$5.55 billion (US$710 million). The first attraction to have opened was the Sky Fair, with its main attraction being a hot-air balloon. By the year 2015, OP will be linked to the Mass Transit Railway which will make the park more accessible. The re-development can be justified considering the strong competition from Disneyland Hong Kong, and the impact of the 2008/9 global economic recession and its effects on tourism. The expenditure of HK$5.5 billion is relativelyRead MoreHong Kong Health Care System3758 Words   |  16 PagesCurrent Situation This report offers an evaluation of Hong Kongs health care system. In this section, three important strengths and four fundamental weaknesses are highlighted. Strengths Hong Kong has a relatively equitable health care system. Every resident has equal access to essential health care. The financial burden of health services is financed in an equitable manner, and health services are reasonably equally distributed by geographical region. Establishment of the HA brought